2XL’s Year of Tolerance art exhibition leads to surge in footfall and revenue


September 22, 2019 | By RetailME Bureau

UAE-based 2XL Furniture & Home Décor recently concluded the Year of Tolerance Art Exhibition at its Jumeirah store, from September 11-14, which led to a spike in footfall during and after the art exhibition. There was a 20% rise in footfall alongside increase in store revenue compared to other weekends.

The four-day event brought together over 100 leading and emerging, local and international artists from diverse nationalities to pay tribute to the UAE’s spirit of peace and equality. Over 250 spectacular artworks were on display.

The show was inaugurated by Fernando Luís Lemos Igreja, Ambassador of Brazil; Vipul, Consul General of India; celebrated Emirati artist Abdul Qader Alrais; and Khalil Abdulwahid from Dubai Culture & Arts Authority.

“We are proud to host this unique exhibition in commemoration of the Year of Tolerance in the UAE. Our objective with this show at 2XL has been to celebrate and salute the emirates as a global capital for tolerance,” said Suood Al Sadi, general manager of 2XL Furniture & Home Décor

“The potential of art is enormous – be it in terms of interior design or bringing cultures and people together. Best of all, art ignites ideas and allows people to share their experiences even if they see the world in radically different ways,” added Amit Yadav, head of marketing, 2XL Furniture & Home Décor.

“In total more than 10,000 sqft of space was used for the art exhibition. The whole store was divided in two art galleries for display of art pieces. Apart from that we displayed sculpture, art pieces and coins all over the store,” Yadav elaborated.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine