Profile Image of Dharmin Ved
Retail conglomerate Apparel Group’s e-commerce arm 6th Street is focused on digital transformation to make its omnichannel operations even more efficient in the face of a completely ‘new normal’, driven by the on-going COVID-19 crisis. At a time when brick-and-mortar stores have temporarily closed in the UAE and most GCC countries, except the essential segments, 6th Street is leveraging its online channel to meet consumer needs.
“We are utilising our store teams to ramp up on digital transformation and have been able to drive a huge change in the last couple of weeks,” shares Dharmin Ved, CEO, 6th Street.
Have you seen a spike in orders on 6th Street? Which categories are most popular?
Ved: We have seen a significant surge in our orders. The biggest growth is coming in the kids and home categories.
How much increase in sales are you seeing on 6th Street, especially since brick-and-mortar stores temporarily closed?
Ved: We are seeing double-digit increase in sales on 6th Street.
How are you ensuring timely fulfillment of orders? Have you waived off delivery charge?
Ved: We are constantly adapting to every changing situation. We have opened warehouses in all the GCC countries to serve our customers. Even before the crisis, we were always offering free delivery for our customers.
Our April e-edition is out! Request your copy.
Are you encouraging contactless payment?
Ved: Yes, we are encouraging customers to prepay for their orders so that our delivery personnel can leave the package outside the customer’s doorstep, therein providing a complete contactless experience.
What kind of challenges are you facing currently?
Ved: With the ever-changing scenario, no day is the same, we have had to constantly adapt which has been difficult. But we have been able to do this brilliantly with the teams stepping up and everyone gearing up for a new journey that we as 6th Street are undertaking.
For all the latest retail news from Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
More and more, convenience is king, personalisation is paramount, and RetailGPT is
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Previous Article
You must be logged in to post a comment.