UAE-based e-commerce platform 6thStreet.com and Apparel Group in partnership with boutique PR and communication agency, Marsaana has announced that they will be hosting an Interactive Live Shopping experience for consumers with different brands each week.
Interactive Live Shopping events for consumers are revolutionizing e-commerce today. The concept, originating in China, is rapidly expanding across the globe as the exponential growth in e-commerce and video streaming is facilitating the shift in consumer behaviour towards live shopping.
“We believe that the entertaining and value adding Live Shopping Experience will become an essential part of e-commerce in the near future. With live shopping video marketing, companies receive immediate engagement, strengthen, and personalize their brand profile, and ultimately increase sales” says Marsa von Walzel, Founder and CEO of Marsaana and UAE resident for more than 20 years.
The live shopping events, usually 45-60 minutes in length, take place in the companies’ own online store platforms using live streaming. An influencer or a company expert introduces the products and consumers have the opportunity to add them directly to their shopping basket and buy them during the event. The consumers also have a chance to communicate with the influencer or expert on live chat, creating a personalized and interactive event and increasing the conversion and add-to-cart ratios. Cosmetics and fashion companies have been first to adapt the concept, but the trend is rapidly expanding to other areas, such as car retail and real estate.
“While the events currently take place on the online stores, they can also be adapted into a one-on-one shopping experience between a physical store and customer and become a significant source of revenue for these stores as well – there is no limit for growth within the live shopping”, concludes Marsa von Walzel.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of
This panel discussion at MRF 2024 explored the balance between digital-first brands
The short answer is, yes. The global personal luxury market seems to
An exciting collaboration between Emirates Outlet and Akinon promises to disrupt the
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Pamela Opie, CEO & Founder of Linen Obsession, explains how the home
Just a few months back, Rabbit, the growing grocery e-commerce platform in
Maureen Hall established COEGA Sunwear almost 20 years ago in the UAE,
Being Human Clothing was founded in 2012 to further the objective of
Previous Article
