7 Stores in 7 Months

Following Lenskart’s $50 million (AED185 million) investment commitment into the Middle East last year, the brand opened its first store in the UAE in December 2021. Asia’s biggest eyewear brand is now celebrating a milestone with the opening of its 7^th retail store at The Dubai Mall, continuing the aggressive expansion that has seen existing stores open already in BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall and Bawadi Mall.

The brand recently projected its values of “Do More, Be More” on the iconic Ain Dubai. Given its strong lifestyle position, Lenskart is bringing its audience yet another refreshing fashion association that is set to inspire the wardrobes of every fashion enthusiast.

Lenskart has collaborated with Rhea Kapoor, the coveted stylist, producer, trend-setter to launch the ‘Be Your Own Style EYECon’ campaign. The ‘Lenskart X Rhea Kapoor’ collection as part of the campaign will bring an array of select eyewear to all seven stores in the UAE for a year. Customers can also purchase the collection online or via Lenskart’s mobile app.

Sudhir Syal, Chief Business Officer (Middle East) at Lenskart said: “We are extremely honoured to be associated with such an iconic landmark to commemorate this milestone. At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionised the way people perceive and make use of eyewear. Wearing our glasses has enabled our customers to expand their lifestyle without barriers, not just correct their vision. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.”

Speaking on the curation, Rhea Kapoor adds “Ocular culture has grown, and eyewear has become the biggest fashion accessory of all time. And leading this transformation is Lenskart. I am excited to be associated with the brand as it has redefined and reframed eyewear for everyone. Exclusively electing an edition of eyewear had been uncharted territory, however, arraying some of the most eye-conic styles from Lenskart’s new collection has been a thrilling experience.”

Lenskart aims to tap into an in-vogue audience to reframe eyewear from a functional product to one that is a form of personal expression. With this association, Lenskart seeks to delve further into the world of individualism, creativity and exhibiting versatile style.