Jordan-based social media agency The Online Project (TOP) has launched a report analysing behaviour trends of consumers in eight Middle Eastern countries during the holy month of Ramadan. The results show that residents of the Middle East use social media platforms 30% more during Ramadan whilst also shifting the time of the day that they engage with social media communities to much later in the day. In addition, engagement with brands is hugely multiplied during Ramadan providing businesses with the ideal window to communicate with customers.
TOP observed Facebook and Twitter activity in nine different countries across the region, including Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA and the UAE, to provide a general overview of social media trends in the region looking specifically at levels of engagement, sentiment and perception and the timings of their interaction.
“We monitored thousands of tweets and Facebook posts in nine countries to study the user behaviour. Instead of looking at their social media platforms first thing in the morning when they wake or get into work, our results show that during Ramadan, people are most active on Twitter early evening at approximately 7pm, just before they break their fast. Therefore if brands wish to take advantage of this spike in audience, should also consider posts that include content tailored to specific audiences that is entertaining or value-adding,” explains Zafer Younis, CEO of The Online Project.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
