Al Hokair Group opens the first Monopoly Lifesized in Saudi Arabia
Saudi Arabia’s Al Hokair Group for Tourism and Development has partnered with The Path Entertainment Group – having an existing licensing agreement with Hasbro – to bring Monopoly Lifesized to in Riyadh. It is the first time that Monopoly Lifesized has been licensed outside of the UK.
Monopoly Lifesized will be a permanent attraction located at the BLVRD World, Riyadh and with many other locations to follow. It is an interactive and immersive, 80-minute, physical version of the world’s favourite board game. Challenging for all ages, families, friends and children will love racing around life-sized Monopoly boards with real-life representations of the Tokens from the legendary board game acting as the players’ guides.
Commenting on the launch of Monopoly Lifesized in KSA, Mohamed Attia, Al Hokair Group’s Entertainment General Manager said, “We’ve selected Riyadh to host the first of many projects which will be a milestone in the group’s development journey. Monopoly Lifesized is a real-life, full-sized version of Monopoly offering the chance to hop around the board and build the property empire of your dreams. It is built as a hybrid of escape rooms, board games and team challenges – in other words, loads of fun!”
“We’re excited to partner with the Al Hokair Group to bring Monopoly Lifesized to the Kingdom of Saudi Arabia and an internationally loved board game to a new audience. The consumer appetite for novel, immersive experiences is ever increasing and with additional licensing agreements in the pipeline, we will soon bring the joy of Monopoly Lifesized to even more people worldwide,” added David Hutchinson, CEO of The Patch Entertainment Group.
“Our Monopoly Lifesized in London won the Best Location-Based Entertainment Award at The Licensing International Excellence Awards this year, and we’re excited to bring this award-winning experience to residents and visitors in Riyadh,” stated Matt Proulx, Vice President of Location Based Entertainment at Hasbro. “Monopoly is a timeless classic, and we’re thrilled to continue offering more meaningful ways for families and future generations to engage with the brand. At Hasbro we recognise immense brand- building opportunities as part of our Blueprint 2.0 strategy and we’ll continue to bring these exciting experiences to life, just like with Monopoly Lifesized.”
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