A partnership to promote gamified holistic health management

A joint venture between AppCorp Global and Lal’s Group of Companies, Harley International Medical Clinic has announced a partnership with GOQii, a healthcare innovation company. As a result of this partnership, UAE residents will now be able to access a comprehensive digital diabetes care programme.

Harley International Medical Clinic will be enrolling users with diabetes on the GOQii health platform and helping them manage their diabetes. The GOQii Diabetes Care programme is implemented to help people with diabetes to manage their condition and take ownership of their health with external help and expert guidance.

A comprehensive digital platform will be used to onboard each user and provide them with technology and coaches that will help them change their lifestyle and control their HbA1C values. In addition to creating a virtual avatar, each user can also link that avatar to their GOQii Age. The users can enjoy getting younger digitally, share it with their friends and be continuously motivated to maintain their healthy lifestyles.

“We would like to support Dubai’s vision to become a global centre for the metaverse through technological advancements in the healthcare sector by offering preventative health care and improved patient safety to diabetic patients,” stated Hala Bhat, CEO of Harley International Medical Clinic.

“Harley International Medical Clinic’s partnership with GOQii will set the benchmark for immersive virtual patient experience. In line with the UAE’s leading position on the global health map, we constantly strive to advance the health services that we provide by embracing advanced technologies, developing treatment protocols and abiding by the highest standards of medical services. Harley International Medical Clinic’s introduction to the Health Metaverse is a stepping stone in this direction,” added Neeraj Teckchandani, Board Director of AppCorp Global.

“We are excited to partner with Harley International Medical Clinic. We are focused on digital health and preventive health, delivering unique user experiences through fitness gamification and healthcare rewards. The digital health and fitness metaverse further enable real-world health and fitness to merge with the digital universe to engage end-consumers to become fit and healthy. Together, with Harley International Medical Clinic, we will help people manage diabetes and take accountability of their health with expert guidance to improve their quality of life and outcomes,” concluded Vishal Gondal, Founder and CEO of GOQii.

RetailME Bureau