Ras Al Khaimah-based real estate developer and investment company Al Hamra has signed a management agreement with Emaar Hospitality Group to operate the new Rove Hotel at its Manar Mall in Ras Al Khaimah.
Al Hamra which has just completed the first phase of a $100 million expansion and upgrade of Manar Mall, will begin construction work on the new hotel later this year and is scheduled to be operational in 2020.
The decision to add Rove Hotels – developed as a joint venture of Meraas Holding and Emaar Properties PJSC – is strategic, aimed at attracting a new generation of visitors, looking for some fun and a little retail therapy. The 250-room property is designed for the value-conscious modern traveller, who demands reliable, modern and uncomplicated service in a tech-driven environment.
“Manar Mall is the leading hub for social, retail and leisure activity in Ras Al Khaimah, and a major draw for the growing number of tourists to the emirate,” says Benoy Kurien, general manager, Al Hamra Real Estate Development. “Adding Rove Manar Mall to our existing offering will attract an even broader range of visitors, particularly young families, shopaholics, Gen Y and ‘staycationers’. Essentially, it will offer an all-round hospitality, retail and entertainment experience that focuses on fun and value-for-money.”
In terms of food and beverage, Rove Manar Mall will feature The Daily, an all-day restaurant that serves international flavours. The hotel will also offer convenient meeting facilities with the Rove Pit Stop serving as an ideal venue for informal chats and socialising.
“We are thankful to the Ras Al Khaimah government and Al Hamra for their trust in us in contributing to the emirate’s hospitality sector. The young Rovers of Ras Al Khaimah will have a destination that truly meets their aspirations in Rove Manar Mall,” adds Olivier Harnisch, CEO of Emaar Hospitality Group.
Al Hamra has a current portfolio of four luxury hotels and resorts, including The Ritz Carlton, Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort and The Al Hamra Residence and Village.
“We own 20% of all hotel rooms in Ras Al Khaimah and are committed to increasing capacity in line with the burgeoning tourism market which has seen incredible visitor number growth in recent years. RAKTDA has done a great job of highlighting and promoting the destination and have secured some of the best occupancy levels and Average Daily Rates (ADR) growth in the Middle East,” concludes Frederic Savoye, president of business, Al Hamra.
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