Al Hokair Group, IMPS to launch region’s first Smurfs FEC in Dubai


October 21, 2022 | By RetailME Bureau

Al Hokair Group, IMPS to launch region’s first Smurfs FEC in Dubai

Saudi Arabia based operator of leisure and entertainment concepts Al Hokair Group for Tourism and Development has signed a license agreement with International Merchandising, Promotion and Services (IMPS) to launch the first Smurfs themed family entertainment centre (FEC) in Dubai followed by more locations across the MENA region.

Mohamed Attia, Al Hokair Group’s General Manager of Entertainment, Philippe Glorieux, IMPS Head of Marketing and Communications and Fabienne Gilles IMPS Head of Consumer Products signed the agreement in the presence of several officials from both companies.

Guests to Smurfs FEC will get to meet the beloved Smurfs characters and experience Smurfs themed unique games and attractions.

“We are excited about this new collaboration with IPMS, which will add a great value to our entertainment portfolio, and it will mark another success story for Al Hokair Group,” Attia said.

IMPS, together with LAFIG Belgium, are the official licensors of the little, blue-skinned characters ‘The Smurfs’ and manage the rights of the Smurfs world along with other characters created by Pierre Culliford.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine