Al Hokair Group to launch new entertainment centre Playocity in KSA
Saudi Arabia based leisure and entertainment operator Al Hokair Group for Tourism and Development, will launch Playocity in KSA as part of its licensed agreement with Hasbro, a leading name in branded entertainment. The agreement will bring Playocity to Saudi Arabia and capitalise on the fandom surrounding Hasbro’s beloved brands and experiences.
The first two Playocity locations will open soon spanning 6,000 sqft across both sites, while Al Hokair Group plans to launch additional sites across the Kingdom soon. Playocity will give people and families of all ages the opportunity to immerse themselves in the wonderful worlds of Hasbro brands including Power Rangers, Transformers, My Little Pony, Potato Head, Monopoly, Nerf and Connect4, among others. Guests will be able to enjoy thrilling experiences including mechanical rides, roller coasters, a drop zone, carousels, soft play and laser tag.
“The collaboration between Al Hokair Group and Hasbro is part of the Group’s strategy to develop new and unique entertainment concepts and experiences in the region and feeds into Saudi Arabia’s bigger tourism plans. The launch of Playocity will not only drive tourism within and to the Kingdom but will give children and families an incredible experience to live in the worlds of their favourite Hasbro characters that they cannot find anywhere else,” said Mohamed Attia, Al Hokair Group’s General Manager of Entertainment.
Moreover, as part of its Blueprint 2.0 strategy Hasbro is looking to bring its brands to life in new omnichannel ways to thrill fans.
“Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity. The new attraction will allow visitors to immerse themselves in fun and interactive activities based on fan-favourite Hasbro brands and characters. Anyone who visits Playocity will surely have a one-of-a-kind experience and leave with memories that will last a lifetime,” added Matt Proulx, Vice President of Location Based Entertainment at Hasbro.
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