Chinese behemoth Alibaba’s supermarket format Freshippo – also known as Hema – witnessed a surge in demand for fruits, as customers decided to stay at home due to the COVID-19 outbreak in January.
But a big obstacle was low supply of fruits. Freshippo took a swift decision to break up fruits from the Chinese New Year gift sets to deliver them to customers under lockdown.
In addition, Freshippo also launch a group buying scheme, especially for customers in Wuhan, and delivered the goods via commissioned buses instead of individual deliveries.
Source: Reuters
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