Middle East retailer M.H. Alshaya Co. has teamed up with Oracle as part of an enterprise transformation to improve operational efficiency and build a foundation for future growth and innovation. Alshaya’s digital transformation will empower its associates by introducing retail best practices to create a more responsive and personalised customer service experience across its portfolio of global brands.
Alshaya is the franchise operator of nearly 90 global brands including H&M, Mothercare, Debenhams, American Eagle Outfitters, Victoria’s Secret, Starbucks, The Cheesecake Factory, Boots and Pottery Barn, to name a few. This diverse brand portfolio has provided Alshaya with a footprint of over 4,000 physical stores and 53,000 associates across the Middle East, North Africa and Europe.
To streamline omnichannel operations and support brand loyalty objectives, Alshaya will implement a suite of Oracle Retail, Oracle Customer Experience and Oracle Cloud Applications. These solutions will be provisioned on Oracle Cloud Infrastructure solutions.
“Oracle is a proven, world-class retail solution provider with unmatched expertise and they will be a key partner in our transformation,” says Steve Marston, CIO at M.H. Alshaya Co. “Alshaya has worked with Oracle for many years and we are delighted to extend our collaboration with them to modernise our operations, invest in our teams and foster future growth as we expand our omnichannel reach.”
Alshaya will work with Oracle Consulting Services to implement applications and cloud services across its portfolio. Alshaya associates will be empowered to segment and personalise consumer experience and encourage loyalty with new customer relationship management capabilities. Updated operational and financial systems will accelerate growth as Alshaya continues to expand.
“Alshaya operates a complex global business model with an impressive brand portfolio. Our collaboration creates a unique opportunity to deliver long-term value for their customers,” adds Mike Webster, senior vice president and general manager, Oracle Retail. “Oracle is focused on innovation while uniquely helping our customers maintain a single view of customer, inventory, order and channel.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
In an exclusive interview with IMAGES RetailME, Sadique Ahmed, CEO of Pathfinder
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In an exclusive interview with IMAGES RetailME, Driss Iziki, MEA Operations Director
By harnessing the power of artificial intelligence (AI), data and digital innovation,
In an era where digital transformation is pivotal, shopping malls are not
This panel discussion at MRF 2024 explored the balance between digital-first brands
At MRF 2024, Zebra Technologies showcased their AI-powered ‘store of the future’,
This session at MRF 2024 focused on the pivotal role of omnichannel
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
Blue Yonder, a leader in supply chain and retail solutions, brings unique
Previous Article
