Alshaya’s luxury home fragrance brand Dr. Vranjes Firenze plan regional expansion

Capitalising on the huge success of their flagship store in Dubai Mall, Dr. Vranjes Firenze has opened its new store at Dubai Hills Mall. The renowned Italian home fragrances brand’s expansion plans remain robust in 2022 with 4 more openings planned in 2022, including stores in Mall of the Emirates and Yas Mall in Abu Dhabi.

Created by Dr. Paolo Vranjes and his wife Anna Maria, Dr Vranjes Firenze is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, the brand is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances in that iconic bottle inspired by Florence’s Duomo.

These bespoke fragrances stimulate the senses and emotions and add warmth to any household, according to personal taste, season, space, volume, and light. Dr. Vranjes Firenze’s fragrances dress spaces like a made-to-measure suit.

Located on the ground floor, the store in Dubai Hills welcomes customers with its elegant interiors, which showcase a bespoke selection of multiple home fragrances and candles carefully selected to appeal to Middle East preferences. Highlighting elements of musk, oud, light florals and warm spicy notes, the collection includes best-selling choices such as Oud Nobile and Rosso Nobile to name a few.

The opening also marked the global launch of Mirra Zafferano, a spicy and intense fragrance, ideal for giving energy to a space. An intoxicating blend of Myrrh, Vanilla, Calabrian Bergamot and Saffron, creates a journey between East and the Mediterranean.

Dr Vranjes Firenze in Dubai Hills Mall will also house the exclusive Eau de Parfum and Scented Body Care collections.

These lightweight formulas elevated by incomparable fragrances come in a variety of options including bold eau de parfum, hydrating body mists enriched with aloe, fresh and invigorating body washes and sweet-scented hair mists.

The innovative, recyclable elegant golden aluminium packaging of the sprays and mists and exclusive glass perfume bottle that pays homage to Brunelleschi’s iconic dome adds to the charm.

The collection is available in five of the most beloved Dr Vranjes fragrances – Peonia Black Jasmine, Milano, Rosso Nobile, Ambra and Ginger Lime.

“Our exciting expansion plan in the UAE demonstrates our long-term commitment to The Middle East market. In this post-Covid era, wellness is such an important part of our world now and Dr. Vranjes encourages this by inviting you to treat yourself to moments of pure pleasure, wellbeing, and beauty through captivating scents that are truly one of a kind,” said Ahmad Hawalah, Business Manager, Dr Vranjes Firenze.

“When you combine innovative and meticulous techniques with massive research and homage to tradition, you get the myriad array of exclusive fragrances now available at Dubai Hills mall, the newest and most exciting retail destination in the UAE. Relaxing, anti-stress and energizing notes are expertly developed and intended for spaces to allow the person to better enjoy their environment,” he added.

Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze home fragrances are the perfect answer to modern living.  All Dr. Vranjes fragrances are packaged in beautiful glass bottles and are available in the following sizes: 25ml ,100ml, 250 ml, 500 ml, 1250 ml, 1.5 liters, 2.5 liters and 5 liters. Each bottle comes with diffusion sticks.