The home-grown couture label Amato – the brainchild of designer Furne One and his partner textile expert Rashid Ali – has opened a new store, Amato Luxe, at the Dubai Design District (d3).
The new Amato Luxe store will feature innovative ready-to-wear and couture creations. Although Amato has always been associated with its couture ensembles, it is now looking to cater to a growing clientele with its ready-to-wear offering.
Speaking about the launch of the standalone Amato Luxe store at d3, One says, “Rashid and I have had such a beautiful journey with Amato and in a sense, the city as well. When I first moved to Dubai, it was just a small town with great promise. Our new standalone store represents the essence of contemporary Dubai and it is, therefore fitting that we chose d3 as our location, which is a burgeoning fashion destination and is a perfect reflection of our brand positioning.”
The first collection that Amato Luxe will showcase features floral-inspired bomber jackets, billowing dresses and ethereal sweeping lace jackets in a gorgeous pastel palette. Nature served as the label’s bountiful muse and insects, birds and flowers were the recurring motifs displayed on everything through bold prints.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Previous Article
