Apparel Group accelerates Steve Madden’s expansion in the GCC

Regional retail conglomerate Apparel Group has accelerated the expansion of footwear brand Steve Madden in the GCC with an already established network of 25 stores.

Steve Madden has opened two new stores in Kuwait – spanning 2,164 sqft in Avenues Mall and 1,593 sqft in Assima Mall. The current expansion follows the success of two existing Steve Madden stores at Al Kout Mall and Al Khiran Mall.

What’s more, the Avenues Mall Steve Madden store marks a global first as it debuts the location for the brand’s new flagship store concept design. These stores introduce a fresh and captivating store concept, aiming to elevate the customer experience through ingenious designs and unique visual merchandising.

“We are pleased to announce the opening of two additional Steve Madden stores in Kuwait,” said Neeraj Teckchandani, CEO of Apparel Group. “This strategic expansion strengthens our commitment to deliver on-trend, global fashion experiences to our customers in the region. Our goal is not merely to open new stores, but to establish immersive retail destinations that enhance our customers’ shopping journey, while also driving the growth of the Steve Madden brand in the Middle East.”

As part of Steve Madden’s expansion pipeline, Apparel Group is set to open more stores in key regions including Kuwait and Saudi Arabia.