Fashion footwear brand prettyFIT is now part of the Apparel Group portfolio of international retail brands. The brand’s first boutique was launched in Singapore and since then has expanded globally to include countries such as Bulgaria, the UAE, Japan, Malaysia, Mauritius, Pakistan, Qatar and Thailand to name a few.
The prettyFIT philosophy is built around creating trendy, stylish, high-quality, comfortable and affordable shoes. The brand keeps up-to-date with the latest styles ensuring its collections are always on-trend. It uses high quality materials such as lambskin along with superior craftsmanship to create its range footwear.
“prettyFit is yet another dynamic addition to Apparel Group’s host of growing retail brands. We expect the brand to reach new heights especially in a lucrative and diverse market such as the UAE,” says Apparel Group chairman Nilesh Ved. The brand is currently available in leading malls across the UAE and plans are afoot to open six new outlets within the UAE and Saudi Arabia by year-end.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BRevolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
Previous Article
