Lebanon-based fashion & lifestyle retailer AZADEA Group has announced another first for the Middle East dining scene, with famous restaurant brand New Shanghai scheduled to launch in Dubai in 2018. The latest addition to AZADEA’s fast-growing F&B portfolio, New Shanghai has enjoyed significant success in Shanghai and Australia and is expected to do the same in the Middle East where Asian cuisine is embraced across its multi-cultural population.
Offering a taste of modern Chinese cuisine in an ambient setting inspired by the bustling, colourful streets of Shanghai will be replicated in the Middle East. The restaurant will feature a new dining concept, the “Dumpling Theatre,” which brings the kitchen to the customers to view the preparation of their dim sum and dumplings. Décor of the outlet includes references to 1930s Shanghai, with cobblestone flooring and a relaxed and entertaining ambience. At the heart of New Shanghai are ancient family recipes, passed down from generation to generation, based on a range of Shanghai-style soup dumplings, noodles, bubbling hot pots and pan-fried buns.
“We’re proud to add New Shanghai to our portfolio, a dining concept which is a unique proposition for the Middle East. New Shanghai is a concept that shares AZADEA’s mission to deliver differentiated and authentic lifestyle experiences to our guests – this is at the heart of all our F&B and retail offerings,” says Said Daher, CEO, AZADEA Group.
New Shanghai operates in essential cities across Australia (Sydney, Melbourne and Brisbane) and Shanghai. Its expansion into the Middle East begins in Dubai, with a roll out into other markets across the Middle East over the next five years.
“Our expansion into the Middle East is a milestone achievement for New Shanghai, allowing us to present our unique take on authentic Shanghai cuisine to another corner of the world. Working with the AZADEA Group allows us to introduce our brand and concept with a trusted partner who has a deep understanding of the region’s customers. Together, we hope to create an unforgettable dining experience, which brings our unique offering to Middle Eastern tables,” says John Chen, director of New Shanghai.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
