Lebanon-based fashion and lifestyle retailer Azadea Group, which owns and operates over 50 leading international franchise concepts across the MENA, Asia and Europe, signed an exclusive franchise agreement with Payless ShoeSource. As per the agreement, Azadea Group will partner with Payless ShoeSource, as its exclusive franchisee, to establish the Payless ShoeSource retail chain in Ghana. The arrangement is aimed at leveraging Payless’ capabilities of creating a delightful store experience, through a trend-right product mix that appeals to the budget-conscious shopper, and Azadea’s established competencies in operating retail concepts across the region.
“We are pleased to be joining forces with Payless, and tapping into new emerging markets such as Ghana. With a competitive value pricing for popular styles of footwear and accessories, we trust that the Payless brand will appeal to a wide consumer base, and provide our consumers with an exceptional shopping experience,” says Said G Daher, CEO of Azadea Group.
Today, Payless has 275 franchised stores located in the Middle East, Asia and Eastern Europe, and in such countries as Russia, the Philippines, Saudi Arabia, Indonesia, Thailand, Vietnam, South Korea, Kuwait, UAE and Malaysia, among others. “I am excited about this partnership with Azadea Group, which shares our vision for the Payless brand, and is a preeminent retail company in Ghana. A cornerstone of the Payless strategy is to expand into new markets and become the brand that resonates with consumers around the globe, and be the first choice for budget-conscious consumers, who shop for shoes and accessories,” adds Paul Jones, CEO of Payless Holdings.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BElevate engagement, experience and profitability to unlock retail growth
Marchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Previous Article
