‘Beauty For Less’ store now open at BFL Shopping Centre
Off-price multi-brand retailer BFL Group has launched its first ‘Beauty For Less’ store at the BFL Shopping Centre at Motor City in Dubai.
The store located on the ground floor of the shopping centre offers products from an array of premium brands along with a wide selection of beauty services. The launch is aligned with the Group’s aspirations to foster innovation and introduce appealing beauty concepts in a rapidly evolving retail market.
According to industry reports the beauty and personal care industry has been experiencing tremendous growth in recent years due to rising demand across the region. The impact of social media, rise in new consumers and an increase in e-commerce activities are some of the main factors influencing consumers’ purchasing behaviour. The global beauty and personal care sector is expected to generate revenue amounting to $1.14 billion in 2023 with the personal care segment having the largest market volume of $0.52 billion. As a result, the new Beauty For Less concept offers a complete range of beauty products and services.
Commenting on the opening Toufic Kredieh, CEO and Co-founder of BFL Group stated, “We are delighted by the positive response following the launch of our first-ever Beauty For Less store in the region. We do not intend to stop here, but rather keep exploring new ideas and concepts that will enrich our customer experience. We have progressed in this mission, thanks to the success of our latest BFL Shopping Centre and Luxury For Less store, and we expect the new Beauty For Less store to further enhance this experience. Our latest concept is not just a move towards expanding our offerings, but also a step towards offering women a distinct wellness experience for the best value.”
The store also has its own mobile application to improve accessibility allowing customers to book and enjoy their services seamlessly.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
By harnessing the power of artificial intelligence (AI), data and digital innovation,
Taking place on the sidelines of Messe Frankfurt Middle East organised Beautyworld
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
A razor-sharp focus on leveraging technology to create immersive experiences and accelerate
The short answer is, yes. Beauty tech, which means integration of technology
One year ago, retail conglomerate Majid Al Futtaim was proud to bring
“More than just a super app, through our patient-centric approach, comprehensive offerings
Among several others, three key factors have fuelled the growth of homegrown
GMG’s Health and Beauty division provides a 360-degree, holistic approach to health
Previous Article
