Beautyworld Middle East opens with 1,736 exhibitors from 62 countries

The 23^rd edition of Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances and wellbeing, opened today (May 8) with a new record in exhibitor numbers and exhibition space covered. It was opened by Eng. Dawood Abdulrahman Al Hajiri, director general of Dubai Municipality.

Spanning 656,600 sqft at the Dubai International Convention and Exhibition, Beautyworld Middle East 2018 features 1,736 exhibitors from 62 countries, making this edition the largest in more than two decades. Running until May 10, the annual three-day event has grown by 10% year-on- year in exhibitor numbers, and 11% in exhibition space covered.

The impressive international essence is underlined by the presence of 24 country pavilions from Argentina, Brazil, California, China, France, GCC, Germany, Hong Kong, India, Italy, Japan, Korea, Morocco, Pakistan, Poland, Spain, Singapore, Taiwan, Thailand, Turkey, the UK and the US. Among the debut pavilions are Peru, Palestine and Russia.

More than 100 exhibitors are launching products in the Middle East and Africa (MEA) beauty and personal care market that, according to Euromonitor International, is set to grow from $32.7 billion in 2017 to $47.5 billion by 2021.

“Twenty three years on since its first edition, and Beautyworld Middle East continues to flourish thanks to healthy growth in regional consumer spending on beauty products and wellbeing,” says Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East. “Developing markets such as the MEA are among the fastest growing in the beauty industry, driven by rising disposable incomes and younger demographics that are increasingly connected and informed.”

Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery; Packaging, Raw Materials & Contract Manufacturing; Fragrance Compounds & Finished Fragrances; and Personal Care & Hygiene.

A new Natural & Organic section has also been added to the show floor this year, where more than 60 exhibitors are showcasing their clean, green and sustainable credentials across 7,535 sqft of exhibition space.

While international participation is at an all-time high, local support is also strong, with 199 UAE exhibitors covering 76,425 sqft of exhibition space – a 3% increase over 2017.