A new mobile app has been launched in the UAE called WaterWA, which aims to bring a variety of brands of drinking water to the user’s doorstep in just a few clicks. From small cups to large gallons, the app allows users to easily compare prices of bottled water from different brands, helping them make an informed and calculated decision.
The MENA region has seen a rise in the grocery e-commerce market where big players like Carrefour and Amazon are delivering groceries to doorsteps through their e-commerce channels. Within this market, is the ever-growing segment of bottled water which, considering the recent health-conscious trends and the sheer necessity due to UAE’s climate, still did not have a dedicated platform until WaterWA. While there are many platforms to order groceries from, bottled water delivery still has potential to become the next big trend in the e-commerce arena.
Backed by Emirati investors, the WaterWA app is available for download on both iOS and Android. Users can shop from a list of all types of branded water bottles and subscribe for weekly or monthly deliveries to their homes and/or offices. The platform allows users to either pay cash directly on delivery or through card via an authorised payment gateway.
In just a few months of operations, WaterWA has seen a steady growth in the number of orders. It currently handles over 1,000 orders a month across the UAE. Having direct strategic partnerships with brands like Masafi, Zulal and Acqua Panna WaterWA’s inventory doesn’t fall short and immediate delivery is guaranteed
Commenting on the launch of WaterWA, co-founder and CEO, Abdulla Najem, says, “I guess, if you want to start an interesting venture, always look around and observe the problems you and others are facing and try to find an innovative solution to it. In our case, it was the struggle to carry heavy bottles of water every week to fulfil our daily need of water. It was simply impossible to carry multiple bottles and any less would not be sufficient for the entire week. This struggle, to have a constant, uninterrupted supply of a necessary staple item in the pantry, is what brought about WaterWA.”
Going forward, WaterWA plans to expand into the GCC region within the next two years.
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