Bouchon Bakery to debut in Dubai


June 21, 2017 | By RetailME Bureau

Michelin-starred chef Thomas Keller is to launch the first of three Bouchon Bakeries outside the US in Dubai this year as part of a franchise partnership with MH Alshaya Co.

The first Bouchon Bakery in the Middle East is scheduled to open its doors in Jumeirah Beach Residence (JBR) later this year, with further bakeries planned for Kuwait and other GCC countries.

Keller opened the first Bouchon Bakery in July 2003 as a place that would foster community and provide one-of-a-kind breads in Yountville, California. Since then, the bakery has quickly blossomed beyond the Napa Valley into an important landmark throughout the US, which offers a genuine style of classic French boulangeries and a wide selection of artisanal breads and classic desserts inspired by his childhood memories and of his time in France.

Bouchon Bakery also features an array of sweet delights including classic viennoiserie, such as croissants and pain au chocolat, breakfast items like a selection of egg dishes, French toast as well as an ever-changing selection of tarts, cookies, sandwiches, quiche, soups and salads. Bouchon Bakery exclusively carries the rich and complex Thomas Keller Espresso blend, the product of a 15-year collaboration between Keller and Equator Coffees &Teas.

“As we expand outside the US, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I’m eagerly looking forward to our official debut,” says Keller.

“We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together,” adds Mohammed Alshaya, executive chairman, MH Alshaya Co.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine