French retailer Carrefour has agreed to try lights from Philips with built-in technology that can track shoppers as they move through a grocery store, beaming pop-up coupons to their smartphones. One of the large Carrefour stores in Lille, northern France, will be the first to roll-out these lights.
Shoppers interested in availing the service will have to install a Carrefour mobile software app on their smartphones and opt in. Thereafter, the LED lights used in the store can then transmit data to smartphones using light pulses not detectable by the human eye, but registered by smartphone cameras.
As a shopper passes by the aisles the app could be used to display coupons or more detailed information about the products on the shelves.
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/ The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
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