Certification Course

Rethinking Retail
Marketing and Insights

Behavioral Economics
Immersion

June 4-5, 2024
JW Marriott Hotel, Marina, Dubai

October 15 – 16, 2024
JW Marriott Hotel Marina, Dubai

A Certification Course on

Rethinking Retail
Marketing and Insights

Behavioral Economics
Immersion

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Supper Club ME Diamond Membership

12-month subscription to
IMAGES RetailME Magazine

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Curriculum Highlights

A Behavioral Economics Framework: Beliefs, Goals, and Choices

A Two-System Theory of Choice

Choice Architecture: A New Behavior Change Framework

Behavioral Science Lens on Generating Shopper Insights

Course Curated by Working Shoulder-to-shoulder with

Marketing and Insights Leaders

from Top Organizations in

Retail

Consumer Packaged Goods

Food &
Beverage

Financial Services

Tech

Unlock Consumer Minds With

Yale’s Leading Minds

Behavioral Economics Can Help Solve Pressing Business Challenges from an Award winning Faculty

Nathan Novemsky

Program Co-Director; Professor of Marketing;
An expert in the psychology of judgment and
decision-making

Ravi Dhar

Program Co-Director; George Rogers Clark Professor of Management and Marketing;
Faculty Director Yale Center for Customer Insights

Why you Need
Behavioral Economics

Marketing and product departments spend billions
to understand and influence consumers—with
mixed results. Behavioral economics brings to bear
psychology, economics, and marketing to better
understand the often-hidden factors that really
drive consumer behavior.

Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really drive consumer behavior.