Middle Eastern luxury retailer, Chalhoub Group has announced the launch of MUSE – a new-age, experiences-led loyalty programme across its retail network in the UAE with over 35 brands and Kuwait with 14 brands. In the near future, MUSE will be available in Saudi Arabia.
The MUSE app brings together a selection of beauty, fashion and lifestyle brands, all in one place. The list includes ready-to-wear and accessory brands Michael Kors, Swarovski and Level Shoes to luxury homeware destination Tanagra, cult beauty brands L’Occitane and NARS and more.
In alignment with Chalhoub Group’s customer-centric values around delighting shoppers, MUSE represents a new step towards knowing, understanding and connecting with their members on a deeper level. MUSE commits to delivering loyalty back to its members and making them feel valued at every step of their journey.
The launch of MUSE expands on Chalhoub Group’s commitment to growing within the digital sphere, with a data-driven, personalised app-first approach that foregoes the conventional plastic card. With this in mind, MUSE operates outside of the traditional loyalty programme model by going beyond transactional relationships, instead positioning experiences at the forefront of its proposition, in order to build a more meaningful relationship with its members.
Commenting on MUSE, Patrick Chalhoub, CEO of the Chalhoub Group said, “I am proud to introduce our new Loyalty Programme, MUSE, dedicated to putting the customer at the heart of everything we do. We have designed an experience programme which goes beyond collecting points and rewards. With MUSE, our members gain access to exceptional experiences and unique opportunities, all through our app-first approach. We’ve also introduced a group-wide suite of benefits to ease and elevate our members’ retail journey. MUSE will enable us to further understand our customers, to connect and engage with them and build a long-lasting relationship.”
MUSE is a three-tiered loyalty programme, with the base tier called Emerald followed by Sapphire and then Ruby. Points are calculated based on eligible spend at participating stores and the earning rate increases as members move up the tiers. These points can be redeemed either for shopping at any of the 35+ brands across MUSE operating countries with no minimum balance, or, towards experiences. Each tier unlocks exclusive benefits and access to tailored experiences.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Previous Article
