China’s first Smurfs Theme Park to open in 2019


March 21, 2019 | By RetailME Bureau

The first Smurfs Theme Park is all set to open in China in September 2019. The park is the result of a cooperation between Chinese developer Shimao Property Holdings Limited and Belgian company IMPS, which holds the rights on the Smurfs brand.

The theme park is located in Dream City in Shanghai and is being designed by Belgian company KCC Entertainment Design. The park will host over 20 different themed experiences going from the Smurfs Berry Coaster to the Augmented Reality Gargamel Experience over Climbing courses and a Smurf Golf.

Commenting on the features of the theme park, Yannick Maes, CEO, KCC Entertainment Design, says, “The Smurfs Theme Park consists out of an indoor and an outdoor zone of each approximately 10,000 sqm and has four different themed areas – ‘The Forest’, ‘Smurfs village’, ‘Gargamel’s house’ and the ‘The Outdoors’. We want the visitor to be completely emerged into the life of the Smurfs and get the feeling they are part of the Smurfs family.”

“By adapting the light and by using projections we will mimic different times of the day and different weather conditions. This will greatly enhance the visitor’s experience in the world of the Smurfs. We have also planned for seasonal events and festivities that will give the park a temporary make-over,” Maes adds.

 

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine