Cinépolis and Ithra Dubai to develop 10-screen cineplex for Deira Enrichment Project
Latin American movie major Cinépolis Cinemas has signed a management agreement with Ithra Dubai – a fully-owned subsidiary of Investment Corporation of Dubai – to build a 10-screen cineplex as part of the Deira Enrichment Project. It will feature Cinépolis’ family-friendly Junior concept and outdoor rooftop screen.
“We are pleased to partner with Cinépolis and welcome their international and local experience which will further reinforce our core value of enriching the lives of people we serve. The Cinema will most certainly be a valued entertainment addition to this exciting emerging community for residents and visitors alike,” said Lachlan Gyde, Executive Director Asset Management for Ithra Dubai.
Cinépolis has a well-established footprint throughout the GCC with theatres in Oman, Bahrain and Saudi Arabia. In the UAE Cinépolis opened its cineplex in Sharjah Oasis Mall in 2020. Cinépolis Deira, expected to open by first quarter 2024, will be the 11th theatre to welcome visitors under the Cinépolis umbrella.
“Deira will be the first Cinépolis project in Dubai, a metropolitan hub in which we plan to expand our presence and bring our international expertise. Our goal is to offer the best cinema experience and continue to prioritise customer experience,” stated Alejandro Aguilera, CEO, Cinépolis Cinemas.
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