Creating personalised customer experiences


November 8, 2015 | By RetailME Bureau

This year at the Middle East Retail Forum 2015, discussions focussed on ways to improve the customer experience.

Michael Leander, CEO, The Michael Leander Company, speaks to Maartenjan de Wit, senior industry advisor – retail & consumer industries, SAP MENA, about the latter’s views on creating personalised customer experiences

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