Design firm Dalziel & Pow – which designed Dubai-based Lifestyle’s revamped store in The Dubai Mall – also created an immersive concept store, ‘Her Social Studio’, for Danish fashion brand Pieces. Located within the office headquarters of parent company Bestseller in Aarhus, Denmark, the concept store immerses customers in a multi-faceted hub for co-creation and brand storytelling.
Fusing classic retailing with a working studio, the space is multi-purpose and houses a myriad of brand activations and engagements, from staff training to trialling products and merchandising to customer workshops and styling sessions. The aim, to give any visitor, be it franchisee, partner, supplier or staff member an opportunity to ‘buy into the brand’ through a totally Immersive experience.
The flexible showroom is broadly divided into two zones – ‘Her Wardrobe’ and ‘Her Studio’.
The retail space ‘Her Wardrobe’ exudes a contemporary Scandinavian aesthetic, reflecting the world of Pieces’ customers – celebrating and empowering them to look good and share their looks in a warm welcoming setting. It’s designed to be a flexible shoppable space, featuring a “coming soon” panel for sneak peeks at future product collections and collaborations. As well as showcasing the store concept it can be used to trial merchandisng and visual merchandising ideas and accommodate a constantly changing programme of events and classes.
‘Her Studio’ is designed as a co-working space, giving insight into the brand and its creative processes. Customers and partners can relax on informal lounge seating, or access complimentary drinks and gift-wrapping from a concealed ‘Hosting Cupboard’. Perimeter walls throughout act as a vibrant canvas for expressing brand inspiration and charting the creative process – such as a pin board showcasing ‘works in progress’, an upcoming events calendar, a lifestyle mood board and a bold brand manifesto.
The showroom is 100% self-service – it’s cashless, card-less and most of the time unstaffed. Visitors and staff can make purchases through via their own mobile device. The whole space allows the brand story and retail concept to be told in a truly immersive and seamless way.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
