Airport retailer Dubai Duty Free’s (DDF) total sales on its 33rd anniversary topped $44.33 million backed by special 25% discount on a wide range of merchandise over three days, which began at midnight on December 18 and continued until midnight of the anniversary day on December 20.
The anniversary discount resulted in a spending spree at Dubai International and Al Maktoum International with sales figures on December 18 reaching $9.67 million and $9.01 million on December 19. On December 20, sales reached $25.6 million in the 24-hour period.
“The anniversary celebrations spread over three days were fantastic and received positive results across all the concourses. Extending a 25% discount to our customers is our way of saying thank you for their support through the year,” says Colm McLoughlin, executive vice chairman and CEO of DDF.
From a category point of view, perfume was the highest selling category with sales of $6.93 million followed by watches and cosmetics on December 20.
During the three-day 33rd anniversary sales, DDF’s distribution centre issued over 6,198 pallets of merchandise and conducted 592 trips from the warehouse to the airport. The total number of picks in the warehouse during this period was 91,503 for 2,851,391 units of merchandise. Over the three-day period, the cash registers recorded a total of 293,903 sales transactions with nearly 102,493 sales transactions alone on December 20.
The 33rd anniversary also saw a series of celebrations in various locations over three days led by McLoughlin, COO Ramesh Cidambi and other members of the senior management team who conducted the Millennium Millionaire and Finest Surprise draws.
While passengers availed the discounts and participated in the draws, DDF employees also enjoyed a special Staff Surprise draw, which resulted in a total of over $23,000 being won by employees.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B“We want to not just match the price; but beat it,” claims Chemist Warehouse CEO
Landmark Group to invest $1-bn to grow the business, open 400 stores
/ 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
