Digital signage market in the Middle East is expected to grow


April 29, 2019 | By RetailME Bureau

Digital signage and display technology are set to grow in the UAE, indicates International Expo Consults. Currently, the global digital signage market is estimated to value at $20.8 billion and is expected to grow to $29.6 billion by 2024 at a CAGR of 7.3%.

“The digital signage market is growing in the Middle East and is being driven primarily by the retail sector. This industry will gain a significant market share by 2020 due to its versatile nature and ease of use. The other verticals which enjoy the benefits of the technology include healthcare, F&B and tourism, among others. In terms of technology the region has adopted the latest including virtual reality, augmented reality, mixed reality and artificial intelligence,” says Sharif Rahman, CEO, International Expo Consults.

“Over the past two decades we have witnessed the evolution of the signage industry and witnessed the rise of the digital signage from a concept stage to what it is now. There are multiple factors driving the market including the popularity of commercial display over the consumer displays. The need for eco-friendly alternate to signage as well as development of cost-effective technology play a major role in the growth of the segment. The rising demand of OLED displays, 4K and 8K displays and infrastructure development have driven growth of this market in recent time,” he adds.

Despite many advantages over traditional signage, digital signage industry hasn’t really taken of as expected. A lack of awareness about the return on investment has inhibited some advertisers to shift over. In addition, there is also high initial investment that inhibits new customers. There is also a distinct lack of standardisation in terms of technology, format and software restraining the growth of the global market.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine