Mohammed Ibrahim Al-Shaibani, chairman, Nakheel
Dubai-based master developer Nakheel’s trading hub for Chinese products Dragon Mart launches an online platform. A strategic initiative by Nakheel Malls and DP World, Dragonmart.ae is a dedicated shopping mall with an onsite fulfilment centre.
Dragonmart.ae is one of the largest B2B and B2C online wholesale marketplaces in Dubai from a variety, scale, cost and volume perspective. The e-commerce platform provides users with the ability to sort and discover over 35,000 products across 11 high-level categories with a focus on popular categories including home, games and toys, electronics, fashion and more.
Dragonmart.ae connects the Dragon Mart retailers to customers across the UAE and beyond. Amidst shifting consumer trends to e-commerce, the UAE’s SME sector is set to benefit from Dragonmart.ae, as more than 30% of items purchased at Dragon Mart are directly linked to business owners of SMEs.
Bringing wholesale bargains to the fingertips of customers across a range of competitive price points, Dragonmart.ae delivers a contactless experience to people at their doorsteps within 48 hours. The speedy delivery timings are in part due to the fact that Dragon Mart already utilises the DP World ports, coupled with the top of the line logistics management through the Dubai-based entity. This evolution in retail will see an onsite fulfilment centre powered by DP World at Dragon Mart in order to streamline the logistics and delivery, as well as maintain a superior B2B and B2C services across the UAE.
Also read: Online marketplace Desertcart’s volumes double
As Dragon Mart launches an online platform, Mohammed Ibrahim Al-Shaibani, chairman, Nakheel, said, “Dragon Mart’s expansion to online firmly positions Nakheel Malls as an e-commerce disruptor and aligns with Dubai’s innovation agenda, at a time when digital transformation has accelerated at record speeds. The launch of Dragonmart.ae underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai. We are proud to join forces with DP World as an extension of our strong strategic partnership to launch Dragonmart.ae.”
“The new platform, Dragonmart.ae, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard the creation and utilisation of digital platforms such as Dragonmart.ae as a prerequisite to meet the demands of 21st-century e-commerce societies,” added Sultan Ahmed Bin Sulayem, group chairman and CEO, DP World. “By using our worldwide digital innovation and logistics here in Dubai, we are bringing great benefits to consumers and SMEs in the country. Our vision revolves around intelligent logistics, reducing costs and creating value, and the new platform will contribute towards realising that vision.”
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