Flower Beauty brand by Hollywood actor Drew Barrymore has opened is store in Centro Mall, Beirut. It is the brand’s first standalone store in the world.
The Flower Beauty store, launched in partnership with Beirut Luxury, carries the world-renowned brand’s extensive collection of makeup and beauty accessories and beauty tools.
Flower Beauty, the brainchild and mission of Drew Barrymore – the award-winning Hollywood star, producer, director, model and makeup entrepreneur – and her straight forward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality and the most effective products at an affordable price.
Entirely literally growing up in the makeup artist’s chair and throughout her professional acting career, Drew Barrymore has learned a thing or two about beauty. Since 2012, when she first launched Flower Beauty, she wants to share her passion, signature look and her approach to beauty with women around the globe.
Located on the ground floor of Centro Mall, the contemporary Flower Beauty store comprises customised cosmetic product displays. The pleasing strategically placed lighting accentuates the pink and beige walls’ detailing punctuated by video walls displaying the brand’s new arrivals, promotions and offers.
Ergonomically-designed beauty stations equipped with makeup chairs are conveniently placed in-store, with precise product segmentation for the makeup, fragrance and beauty accessories’ lines. These dedicated experience zones are staffed by highly trained and highly experienced multilingual cosmetics professionals, to serve and guide clients on the latest innovations from Flower Beauty.
In essence, Flower Beauty’s passion is to create cosmetics and beauty tools that not only make life easier but look and feel amazing too. The US-based brand prides itself on being cruelty-free. The safety of its consumers is the brand’s highest priority, and so all Flower Beauty products are hypoallergenic and non-comedogenic.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
By harnessing the power of artificial intelligence (AI), data and digital innovation,
Taking place on the sidelines of Messe Frankfurt Middle East organised Beautyworld
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
In what comes as a significant announcement, Middle East based eyewear majors
A razor-sharp focus on leveraging technology to create immersive experiences and accelerate
The short answer is, yes. Beauty tech, which means integration of technology
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
One year ago, retail conglomerate Majid Al Futtaim was proud to bring
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
“More than just a super app, through our patient-centric approach, comprehensive offerings
Among several others, three key factors have fuelled the growth of homegrown
Previous Article
