In a bid to reduce the mall’s ecological footprint, Dubai Festival City Mall is embarking on an ambitious journey in partnership with the France-based utility company, SUEZ Water Technologies to reduce its waste by 75% by 2022.
This initiative falls in line with Dubai Festival City’s efforts and the Dubai Government’s plans to attain 75% of waste diversion from landfills by 2021. Dubai Festival City Mall currently recycles 11% of its waste and aims to boost its sustainability numbers year-on-year to reach its 2022 targets. Al-Futtaim’s Festival Plaza, scheduled to open at the end of this year, will also aim to achieve the same sustainability targets for 2022.
The waste recycling initiative promotes a holistic and world-class programme that saves energy, reduces waste and generates revenue. It also contributes to the global green economy and eliminates any unnecessary degradation. The programme will be executed in three phases to ensure a smooth transition with no implication on customer experience and create maximum efficiencies across all retailers at the mall.
The mall management will be working closely with all retailers to provide training to their employees about the importance of recycling to achieve Dubai’s 2021 vision so they can play a critical role in the programme’s success. The process will also take into consideration the specific requirements of each retailer and have ongoing evaluations to assess the efficiency of the processes implemented. The process will eventually be digitalised through a smart application to monitor the waste and recycling processes and provide visibility on the efforts of each participant.
“Dubai Festival City Mall is known as the ultimate destination for shopping, dining and entertainment in Dubai, but it is also critical for us to be sustainable. Having a positive impact on our environment is a priority and we are working towards creating an environmentally friendly ecosystem that engages both our partners and customers throughout this sustainability programme. We are delighted to have partnered with SUEZ, who are globally renowned for their water and waste management solutions, to bring our mall innovative solutions, backed by their 150 years of expertise,” said Steven Cleaver, director – shopping centres Dubai, Al-Futtaim Malls.
The waste recycling programme also aims to engage customers throughout the process, giving visitors a chance to contribute to saving the environment while also enhancing their overall experience at the mall. During the third phase, Dubai Festival City Mall will reward visitors that have contributed to this programme by providing reverse vending machines onsite to incentivise positive behaviour and motivate visitors to make further contributions to the planet.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
In today’s fast-paced retail environment, shopping malls are continually searching for innovative
Times Square Center, located in the vibrant heart of Dubai, stands as
Emaar Properties has announced a mega expansion of Dubai Mall, which will
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Previous Article
