Dubai Festival City to reveal its newest attraction on December 26


December 14, 2016 | By RetailME Bureau

Dubai Festival City, an Al-Futtaim Group development, has announced the launch of its dazzling new global attraction that will take place on December 26, in the Festival City Mall at the new outdoor area, Festival Bay. The unveiling of the new attraction will also be one of the main highlights of the Dubai Shopping Festival (DSF) 2017 opening day.

Festival City Mall shoppers will be treated to an evening of festival style entertainment and the first-ever viewing of the new light, fire and water show set to rival popular waterfront shows in other global destinations such as Las Vegas and Singapore.

The launch is set to be a totally immersive experience with the first 5,000 visitors receiving an interactive LED wristband on entry, which will allow them to become part of the visually stunning event by synchronising with the music and lights from the show. Guests will also be treated to a whole host of exciting entertainment in the lead up to the premiere including LED drummers, dancers, street style performers and competitions to win shopping vouchers.

The breath-taking new attraction, part of a massive AED1.5 billion redevelopment project, will transform Festival Bay with its cutting edge, multi-media technology, producing the world’s largest permanent projection surface on the facade of the InterContinental Dubai Festival City, five times bigger than the world’s largest IMAX screen. The unique sensory experience will outshine all others, by harnessing the power of light, water and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never before seen before.

Once the Dubai Festival City attraction has been officially revealed with its new name, the evening will culminate in a massive fireworks display to celebrate the official launch of DSF 2017.

“We are delighted to be a part of the launch – as we are confident that the new attraction at Festival City, as part of our own vision for 2020 to achieve 20 million visitors to Dubai, will raise the profile of Dubai as a global leisure, entertainment and retail destination. This event is set to be an incredible celebration and the perfect platform for us to launch this year’s Dubai Shopping Festival which is going to be bigger and better than ever,” says Saeed Mohammad Mesam Al Falasi, executive director, retail and strategic alliances, DFRE.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine