Tawhid Abdullah, Chairman, Dubai Jewellery Group
The trade body for Dubai’s gold and jewellery industry Dubai Jewellery Group (DJG) has launched its iconic Dubai Shopping Festival (DSF) campaign to warm hearts and enable residents to live the glitter this winter season.
Created in response to the resounding success achieved over the past editions, the 2022-23 DSF campaign is all set to kick off on December 15 and last all the way until January 29, 2023.
Shoppers spending AED500 or more at any of the participating jewellery outlets will get the opportunity to be part of DJG’s raffle and win a quarter kilo of gold each. Four winners will be chosen every alternate day, and a total of 25 kilograms of gold will be given to 100 winners during the campaign period.
Commenting on the campaign, Tawhid Abdullah, Chairman, Dubai Jewellery Group said, “Dubai Jewellery Group as an organisation has a vision to position Dubai as the jewellery destination of the world. Throughout the year we have kept our customers at the centre of everything we do and have announced a plethora of activations and campaigns that have been specially curated for them. This year we return with a thrilling DSF campaign that is sure to enchant customers and transform their lives for the better by giving them an unparallel opportunity to win while also giving our retail community the much-required push.”
For her part, Laila Suhail, Board Member & Chairperson – Marketing – Dubai Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, added, “The gold raffle has been the cornerstone of DJG’s DSF promotion and has been a huge success since it was first introduced. We’re very excited to bring the 2022 edition to life with ‘Live the Glitter’ where we give our retailers the opportunity to put their best foot forward, customer access to the best deals and a chance to transform their lives with the big winnings. At DJG our aim is to uplift the entire Jewellery industry and with this campaign we are well on our path to achieving it.
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