Dubai startup eyewa appoints Shyam Sunder as CMO

Dubai-based eyewear start-up eyewa which was recently in the news for raising $21 million in a Series B co-led by Kingsway Capital and Nuwa Capital has announced the appointment of Shyam Sunder as its Chief Marketing Officer.

Shyam Sunder is an Omnichannel marketer who played a significant role building brands across the Landmark Group over a 10-year period.

‘I was enjoying my multi-brand, multi-sector consulting role when the Founders approached me. It was simply the sharing of a common values, passion, vision and commitment of building the business into the most loved and valuable brand in the eyewear category which led me to shift. Am excited to join this young, talented, and diverse team of professionals and looking forward to the opportunity to building the brand across audiences, channels and regions,’ he said.

From a marketing perspective, the need to reach out to larger audiences and engage them with a mix of online and offline channels will be key to grow the eyewa business. ‘While the brand is performing well with in-market audience, it’s time to open the funnel and engage the larger masses with it’s amazing range of eyewear solutions. There is also great room for creativity and innovation which will drive the brand’s efficiency and growth across channels,’ he added.

Started in 2017 by Mehdi Oudghiri and Anass Boumediene, eyewa aims to build the largest tech-enabled eyewear company in the region. While its e-commerce platform now also sells to customers in Bahrain, Oman, Qatar, and Kuwait, the brand is accelerating its retail expansion with brick-and-mortar stores in the next 12 months across the region.