Dusoul opens at City Centre Mirdif


March 20, 2019 | By RetailME Bureau

Dusoul, jewellery retailer Dhamani Jewels Group’s brand aimed at the millennial generation with a more accessible price point, recently opened a flagship boutique in City Centre Mirdif.

Spanning 121.23 square meters at Central Galleria on the mall’s ground floor, the Dusoul boutique has introduced several innovative elements. The retail experience at the boutique – aligned with what millennials look for – is enhanced by innovative technology, offering unique and state-of-the-art digital display software, allowing real-time social media interaction between the brand and clients. Live broadcasting of all social media with a Dusoul tag will result in the automatic display onto screens in store. This feature is installed across the two Dusoul boutiques, so far.

In the new boutique, Dusoul showcases its most stunning and sophisticated fine jewellery collection. Each and every piece of jewellery presented is carefully designed, created and sourced with infinite attention to detail. Soft and natural hues define the boutique’s interior which houses internally designed collections bought to life by the natural elements of sun, sea, sand and the stars as well as select international brands endorsed by celebrities and socialites from around the world. These include fine jewellery brands; Palmiero, Casato and Giovanni Ferraris, Brumani, a timeless yet contemporary Brazilian brand and Moiseikin, a statement brand from Russia.

The store also has a salon for private appointments where customers are given an exclusive luxury shopping experience.

“We are delighted to open the second Dusoul boutique in Dubai in such a short span of time and to bring the collections of our brand to this side of Dubai where so many of our clients live,’’ says Rohit Dhamani, executive director and CEO of Dusoul. “Dubai is a centre of luxury and for us the Middle East is an exciting and growing market that fully understands and appreciates the very best in life.’’

The furnishings at the Dusoul store create a luxurious yet warm and inviting environment. The lights are from ‘Dialumen’ of Switzerland. The chandelier lights are made of unique crystal from Italy, while the carpets are made of original New Zealand wool and hand crafted in India. The curtains and beads in the store are made of Italian fabric and metals.

With the brand launch and first boutique opening in Atlantis The Palm last year, Dusoul is now taking the next step in its brand journey with the launch of the second boutique located in City Centre Mirdif. A dynamic store network is planned, a pipeline of 10 further boutiques in a range of locations including Emirates Palace, Abu Dhabi; Zahia Mall, Sharjah; Nakheel Mall, The Palm; Mall of the Emirates; and Emirates Towers in Dubai, to be opened by Expo 2020 aligning with Dubai’ vision.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine