E-commerce concept Mom Store open flagship store in the UAE

UAE-based Lals Group has launched the Mom Store, an experiential omni-channel concept for everything Mom, Baby and Kids. Designed as a smarter shopping experience for moms and dads, it offers a broad selection of handpicked brands and innovative experiences all under its umbrella.

Its large format flagship store is now open at City Centre Mirdif, and will be opening soon at The Dubai Mall and Mall of the Emirates. It features a digitainment and soft play area to keep the littles ones busy, while moms can sit back and enjoy the purpose-built ‘Mom’s Lounge’ to browse through the entire range of products on handheld tablets.

Expect exclusive ‘first to UAE’ brands known for their quality and engineering excellence like iCandy, the British stroller brand famous for its stylish prams and baby travel products loved by celebrities including Victoria Beckham; as well as value Eurpoean standard products like the Kikkaboo collection of baby strollers, car seats, tricycles, playpens, highchairs, walkers and soft toys.

Moms and dads can even find heritage children’s clothing such as Carter’s and Oshkosh, as well as a few local and international high street and up market brands such as Little Me, Bebcare emission-free baby monitors and Babyhood innovative baby furniture.

“We are thrilled to announce the launch of Mom Store here in the UAE.  A delightful destination for Moms and Moms to be. It’s made for Moms, by Moms and if Retail can be theraupatic – we believe this will be it – the place for all her mom things.  We are excited to watch Mom Store’s journey to success,” said Tina Oberoi, Chief Operating Officer (COO) of Mom Store.

It has also partnered with Mediclinic to bring professional advise to our Moms for all the big questions and the little ones too.