E-commerce, contactless payments to see unprecedented push

E-commerce and contactless payments are expected to see an unprecedented push in the post-COVID world, indicates data and analytics firm GlobalData.

“Once a convenience but now a necessity, online shopping keeps the economies running during the COVID-19 crisis while also helping to control the spread of the virus. The pandemic-induced surge in e-commerce from the existing shoppers and an influx of new consumers, notably for grocery, food delivery, health and other supplies, has accelerated the digital payment adoption that was sluggish and varied by country until 2019. At the same time, consumers see contactless payment methods as the safest bet to pay in-store,” said Ayushi Tandon, fintech analyst, GlobalData.

The COVID-19 pandemic has indeed brought a paradigm shift in the payments industry. While cash payments became a thing of the past due to cash being considered as a potential carrier of the virus, various types of e-commerce and contactless payments gained traction in the wake of lockdown imposed across several countries. The trend will continue in the post-pandemic environment to transform the payments ecosystem, states GlobalData.

E-commerce players offer several payment options

The pandemic not only transformed the way consumers shop but also how they purchase. With the increase in online shopping, e-retailers are competing to offer various types of payment gateways, such as:

Redirects, which takes customers to the payment page of a paytech company to complete the transaction.

Checkout on-site and payment off-site, allows payment on the retailer site, but the payment processing happens at the facilitator’s back-end.

Direct on-site payment gateway, allows e-commerce sites to handle both payment and processing without any help from third-parties. For instance, Amazon offers Amazon Pay to enable users to checkout instantly on-site. Shoppers can also use digital wallets, or net banking to complete the checkout.

Contactless payments on rise

Quick response (QR) code and near-field communication (NFC) are two widely used contactless payment technologies that witnessed a strong boost during the pandemic.

QR code payment emerged as the most popular as it does not require traditional infrastructure such as cards, payment networks, merchant accounts and payment processing terminals. NFC uses near-field communication technology to exchange data between readers (payment terminals) and payment devices (smartphones having digital wallets).

While China’s WeChat Pay and Alipay rely only on QR codes, popular mobile wallets such as Google Pay, Samsung Pay and Apple Pay support both QR codes and NFC payments. At par with the providers of digital wallets, payment card companies Visa and Mastercard also introduced chip-based contactless cards to enable close-range payments using NFC technology.

With the wide acceptance of contactless technologies amid COVID-19, biometrics-based payments through the face and touch recognition will become a routine in the future to address any security concerns with the current methods.

“Albeit the total payment volumes are anticipated to take a severe hit in 2020 due to losses in travel and in-store retail segments, growth will be resumed in 2021 backed by the overall shift to e-commerce and contactless payments enforced by the protracted crisis,” added Tandon. “Under such circumstances, fintech companies are better positioned compared to banks that lack digital capabilities to quickly scale up in line with the growing demand. Nevertheless, the environment is ripe for bank-fintech collaboration to offer superior and cost-effective payment solutions to customers as well as gain their trust amid growing fraud in e-commerce.”

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RetailME Bureau