Easa Saleh Al Gurg Group expands footprint in Abu Dhabi

UAE-based diversified family business Easa Saleh Al Gurg Group (ESAG) recently opened three stores, including Better Life, Chattels & More and Interiors, in Abu Dhabi’s Reem Mall.

Initiating the concept of built-in appliances in the region, the new Better Life is the brand’s third store in the capital and features an extensive range of home appliances and electronics from a host of leading international brands such as Miele, Hisense and Weber.

The Abu Dhabi footprint of the Interiors’ brand has expanded with the opening of a second showroom to follow the store in Al Ain Mall. The new store features all-new instore look and consumer experience, showcasing unique furniture, accessories, and textiles from more than 100 renowned premium as well as exceptional global brands across Europe, the US and Canada.

While specialising in furniture and accessories ESAG’s homegrown brand Chattels & More now boasts a huge showroom inside the mall. It is the brand’s second biggest showroom in the UAE after the Mall of the Emirates and features more than 1,000 furniture products and accessories focussing on trendy, modern, minimalistic, quirky and elegant styles.

“Reem Mall positions us right at the heart of Abu Dhabi’s newest residential district, home to a growing population of homeowners and tenants looking to make the most of their location with products and services that speak to their lifestyle ambitions,” said Easa Al Gurg, Group CEO, ESAG. “The three stores will help these residents shape their home environments with the latest products from the world’s leading brands”.

He added that the investment in the three stores demonstrates the Group’s strong belief in the economy of Abu Dhabi and the wider UAE, as well as its commitment to furthering business growth at every opportunity. According to the Dubai Chamber of Commerce and Industry, UAE’s retail sales are expected to reach $70.5 billion (AED259 billion) by 2025, which is an annual growth of 6.6%. Hence, it is important for retailers to stay relevant across multiple touchpoints be it through digital engagement or own stores.

What’s more, the new Chattels & More store is the “forerunner to future plans” around franchising overseas. “Chattels & More is a home-grown concept and one we are very proud of,” Al Gurg added. “We’re opening franchising for Chattels & More for the first time. As of now, we’re evaluating KSA and Kuwait as markets as the brand is already receiving customer orders from these countries.”