Amna Sultan Al Habtoor, Founder, Arcadia
UAE-based Emirati perfumer Amna Sultan Al Habtoor, founder of niche fragrance brand Arcadia has launched a new fragrance collection that pays homage to the UAE and underscores her love for the country.
The new collection titled Edition 3 – The Tribute Edition will feature three distinct notes, including oud, amber and musk, each dedicated to a time within the UAE. Devotion, the oud-based scent, is devoted to those who have been here from the start. Eternal, which is amber based is a nod to those who have come and gone. While Sincere, which includes notes of musk, is an ode to those who have just arrived.
Commenting on the collection Al Habtoor said, “I have a deep-rooted passion for the UAE; it is my home, my past, my present and my future. It represents everything close to my heart. Through Edition 3, I have been able to convey many emotions using notes and scents that hold so many memories, whether of family or friends, both old and new. Edition 3 is my tribute to them.”
Ahead of the launch in an exclusive interview with RetailME Al Habtoor shared Arcadia’s evolution since 2017.
Please walk us through Arcadia’s business milestones over the past 12 months.
I can say that 2022 started on a very exciting note with a collaboration with boxing legend Muhammad Ali’s official estate. The collection called ‘Thunderous’ is retailed in Arcadia stores and at select retailers locally and internationally. And now we are all set to end the year with the launch of our new collection Edition 3.
What kind of challenges have you navigated since the pandemic?
It wouldn’t be wrong to say that 2020 was the toughest year for us, especially considering we opened our flagship store in March of that year. But we persevered and launched our home fragrance line during the pandemic’s peak. The home fragrance range reflects the many emotions we all felt at such a difficult time.
What are your future innovation/expansion plans?
The ultimate goal is to establish Arcadia as a meaningful lifestyle brand. So, with every move we make, whether it’s entering new markets or new product extensions, we are very conscious of what we want Arcadia to mean.
Read the full story in the November edition of RetailME
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