Entrepreneur of the Month: Shaikha Eissa, Founder, She Burger


March 5, 2020 | By Rupkatha B

She Burger

From on-demand service to a dine-in venue at Dar Al Wasl Mall in Al Safa, Emirati home-grown brand She Burger has come a long way. Brainchild of Shaikha Eissa, She Burger literally started from her kitchen and went on to become a rage on Instagram, which listed Eissa burgers as a local, best-kept secret back in 2013.

Shaikha Eissa, Founder, She Burger

The idea was simple; Eissa enjoys mixing up ingredients to cook up a storm and wanted to be her own boss. She was also keen to add more flavours to the home-grown burger landscape. “There was a time when the UAE market didn’t have so many burger brands,” she stated. “I wanted to introduce different global flavours to the home market – like Buffalo Burger from the US. At home, I would create new flavours and use different fillings to make various types of burgers for family and friends. They liked the burgers and would ask me to make more for them.”

From friends and family, the circle increased. The number of orders, via Instagram and WhatsApp, kept rising. At a certain point, Eissa would deliver 600 orders a day, all made in her home kitchen. People had to place orders almost a day in advance to get a burger. A journey that started with AED1,500 from a home kitchen soon required more investment to build a commercial kitchen.

Fast forward to 2018, Eissa set up the She Burger restaurant at Dar Wasl with a personal loan and a business partner. But Eissa isn’t stopping here; she has bigger plans, including opening She Burger in The Dubai Mall for more brand exposure. Immediate next stop, however, is Saudi Arabia, with Riyadh being the entry point. “After Riyadh, we are keen to enter Jeddah as well,” Eissa revealed.

She is also thinking beyond She Burger, possibly launch something totally opposite of a burger brand – may be tap into the healthy food space.

Read the full article in the March edition of RetailME

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine