Evermore jewellery narrates the unique ‘lab grown diamond’ story

Spread across 750 sqft in the new Deira Gold Souk extension Evermore jewellery narrates the unique ‘lab grown diamond’ story through more than 200 sparkling pieces on display. A joint venture between UAE-based jewellery brand Siroya and New York based ALTR specialising in lab grown diamonds Evermore promises bigger diamonds at affordable price points.

Speaking at the opening Rohan Siroya, CEO, Evermore by Siroya ALTR said, “Be it the cost-effectiveness or the flexibility, lab grown resonates with today’s consumer who is looking to experiment and be enthusiastically sustainable. From shape to colour to theme, lab grown diamonds allow you to experiment and bring out your personality through jewellery in a way that’s never been done before. This is the new order when it comes to jewellery and we are so excited to have a physical space to showcase our expertise, accent on ethics and versatility.”

EVERMORE diamonds are engineered from just carbon, mimicking the process of diamond creation that takes place under the earth, making them chemically, physically and optically identical to natural diamonds. Made to order, these stones also have a pristine purity about them and are classified type 2, purer than 98% of the world’s diamond supply. Consequently, they are better for the environment, do not exploit human labour and enjoy a low carbon footprint.