Expo 2020’s innovation and partnership programme, Expo Live, has joined hands with the Sharjah Entrepreneurship Center (Sheraa), to provide a bespoke programme to empower young entrepreneurs and innovators, with tools necessary for the next stages in their entrepreneurial journey.
The tailored programme set to begin its first session this month, is for those already enrolled in the existing Expo Live University Innovation Programme. The innovators will be mentored by Sheraa’s in-house team of experts to develop skills and strategies, which can be used within all phases of a new company’s growth.
The programme, which runs from February-April 2019, will provide educational sessions that include both theoretical and practical components on ideation, validation and product development.
“Entrepreneurship plays an influential role in the economic growth of a country and harnessing it can contribute to a prosperous society. We are extremely excited to support Expo Live with their goal to inspire future generations on their potential to positively impact the environment and generate real social value. Sheraa takes pride in supporting start-ups and is keen to offer solutions that directly affect productivity, wellbeing and overall contribution to the economy,” says Najla Al Midfa, CEO of Sheraa.
Participants will explore a range of topics, including market research, pitch training, story mapping, persona creation, vision & goal setting and defining product features of the Minimum Viable Product (MVP).
“We are proud to support young innovators across the UAE through the University Innovation Programme, and this marks another significant step in their development,” adds Fatma Ibrahim, assistant manager – Expo Live at Expo 2020 Dubai. “The Sheraa programme will provide invaluable knowledge and guidance to our student teams, as they develop creative solutions to global challenges that affect the region. This initiative is bringing to life the Expo 2020 Dubai theme ‘Connecting Minds, Creating the Future’, and we can’t wait to see what our young innovators will achieve next.”
Following the completion of this programme, the participants will be given a one-month period to implement what they learnt, after which, Sheraa will host a graduation day to celebrate their achievements, pitch their start-ups and showcase their MVPs to a panel of Sheraa experts.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
