eyewa co-founders – Anass Boumediene and Mehdi Oudghiri
Home-grown online platform for eyewear, eyewa raises $2.5 million through a Pre-Series B Bridge round from Nuwa Capital, Wamda Capital and EQ2 Ventures.
“Our success in the past three years has been driven by our efforts to disrupt the traditional eyewear industry in the region. We offer exclusive and trendy yet affordable eyewear, coupled with best-in-class customer experience,” said eyewa co-founder, Mehdi Oudghiri. “These funds will allow us to accelerate our disruption of MENA’s eyewear retail sector through the implementation of innovative tech solutions, expanding our product portfolio and offering best-in-class customer service.”
Also read: Home-grown online brand eyewa revolutionising eyewear shopping
eyewa specialises in online retail of sunglasses, eyeglasses, prescription contact lenses and coloured contact lenses. It offers a highly customised user experience throughout the discovery, ordering, packaging and delivery process. Operating in the UAE and Saudi Arabia, eyewa saw its business double during the lockdown as many customers switched to online shopping.
“E-commerce companies with a DTC offering like eyewa are reinventing the retail experience by creating both an online and offline experience to interact with customers while remaining nimble enough to scale and optimise as needed,” stated Khaled Talhouni, managing partner, Nuwa Capital. “eyewa has rapidly become the leading contender in the eyewear retail space, competing with both digital and traditional retailers. This is a very fitting first investment for us, as we are uniquely positioned to help accelerate the company’s growth across MENA and particularly in KSA.”
Founded in August 2017 by Anass Boumediene and Oudghiri, eyewa has seen considerable growth over the years. Combining a seed round in January 2018 followed by a Series A round of $7.5 million, eyewa had raised total funding to $8.6 million in 2019. With the additional $2.5 million, eyewa plans to capitalise on the rapid expansion that e-commerce has witnessed during the pandemic and build new capabilities to further strengthen its position in the online eyewear space in the MENA region.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
In an exclusive interview with IMAGES RetailME, Sadique Ahmed, CEO of Pathfinder
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Regional eyewear retailer, eyewa has raised $100 million in its series C
In an exclusive interview with IMAGES RetailME, Driss Iziki, MEA Operations Director
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
By harnessing the power of artificial intelligence (AI), data and digital innovation,
In an era where digital transformation is pivotal, shopping malls are not
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
This panel discussion at MRF 2024 explored the balance between digital-first brands
Previous Article
