Fashion Forward Dubai pop-up returns to Saudi Arabia

Fashion Forward Dubai (FFWD), Middle East’s definitive fashion platform, will present a special collection by 12 regional designers for its third edition in Jeddah department store Rubaiyat, Stars Avenue during Ramadan, from May 17 until June 3, 2019. Dresses created by seven of those designers will also be available in Rubaiyat’s newly opened department store in Olaya Riyadh, KSA.

The labels available at the pop-up include Arwa Al Banawi, Beige, Bint Thani, Bthaina, IAM MAI, Marina Qureshi, Nasiba Hafiz, Noon By Noor, Rami Al Ali, Sara Altwaim, Zayan The Label and accessories by Sarah’s Bag.

The impressive line-up of upcoming regional designers will showcase their Ramadan and spring/summer 2019 apparel and accessory collections at the Rubaiyat fashion stores. They will showcase their works to a fashion-savvy clientele in the Kingdom through a platform to grow their brands.

Further, in line with Fashion Forward’s mission to encourage and develop the region’s young fashion talent, the pop-up also offers independent designers’ access to retailers and markets that are otherwise challenging to enter.

“Fashion Forward Dubai is thrilled to continue expanding our partnership with the prestigious Rubaiyat. Our first two editions have resulted in several success stories for our designers. We are confident that this momentum will continue as we tap into new talent and markets with our growing roster of fantastic designers,” said Bong Guerrero, CEO and co-founder, FFWD.