adidas has announced the launch of its first store located at the world’s busiest international airport, Dubai International (DXB). Located in Terminal 3, concourse B, the new store aims to provide travellers with a range of athletic and lifestyle footwear, apparel, and accessories.
Totalling 67sqm of retail space, the new adidas store will carry collections across sports and lifestyle including key collections such as Marimekko and UltraBOOST running shoes. The store also includes special product offerings and travel necessities including headphones and mobile covers as well as apparel made exclusively for the city of Dubai, including customized Dubai t-shirts.
Travellers are invited to explore the vast range of products in a unique retail experience. The futuristic layout and architecture of the store is tailored to reflect the Emirate’s forward-thinking vision. The 29 non-identical brass metal fins are elevated up to 5.5m above ground level, leaving customers with a strong memory of this phenomenal experience.
“We are extremely proud of the valued partnership we have with Dubai Airports. The new store at DXB will offer a range of products for international travellers and UAE residents who travel through Terminal 3,” said Olivier Acquaviva, Senior Director DTC adidas MENA. “As lockdowns ease and people are able to travel, our store team is ready to deliver a meaningful and unique shopping experience to each and every consumer,” he added.
“Dubai Airports is delighted to partner with adidas in expanding our customer offer and experience at DXB. We look forward to a successful and multifaceted partnership, geared towards contemporary travel and lifestyle trends,” said Eugene Barry, EVP Commercial at Dubai Airports.
The metallic structure weighs approximately 17 tons which includes more than 100 brass sheets and metal box sections connected with thousands of bolts to hold them in place. The full structure is 100% recyclable further highlighting adidas’ sustainability commitment towards a greener planet.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Previous Article
