FASHION READY

Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the market with its innovative and sustainable approach to clothing. At the helm of this dynamic enterprise are the Founders, Soumajit Bhowmik and Durga Dash, whose vision and expertise have propelled Styched to new heights.

Creating that homegrown niche
The inspiration behind Styched stemmed from a deep concern for the fashion industry’s environmental impact. Soumajit Bhowmik shares, “The sheer amount of waste and pollution generated by traditional manufacturing processes and the fast fashion cycle was deeply concerning. We wanted to create a brand that not only produces stylish and high-quality clothing but also prioritizes the planet.”

Durga Dash adds, “Combining our passion for fashion with a commitment to sustainability, we aimed to set a new standard for how clothes are made and consumed.”

Navigating Initial Challenges
Establishing brand recognition and building a loyal customer base were significant challenges in the early days. “We overcame these by focusing on product quality, customer engagement, and leveraging digital marketing channels effectively,” says Soumajit.

Durga emphasizes the importance of listening to customer feedback: “Our customers are at the heart of everything we do. Their insights helped us refine our offerings and strengthen our brand.”

Expanding the Product Range
Styched’s strategy involved continuously expanding its product range while closely monitoring industry developments and consumer preferences. “We integrated new ideas and products that align with our sustainability goals,” explains Durga.

Soumajit also notes, “Our patented production on-demand technology ensures that we work on a Zero inventory, Zero warehouse, and Zero waste model, significantly reducing environmental impact.”

Responding to the Pandemic
The pandemic brought about significant shifts in consumer behaviour. “We enhanced our online presence, added new customer support capabilities, and implemented flexible return policies to adapt to these changes,” says Durga.

“We’re excited to be in this vibrant city and look forward to actively engaging with the local community through workshops, events, and collaborations with other sustainable businesses,” adds Soumajit.

Marketing and Customer Engagement
Styched’s marketing strategy emphasizes storytelling, influencer collaborations, and social media engagement. “We focus on creating compelling content that resonates with our community,” says Durga.

Soumajit highlights the importance of innovation: “Our website is built for fast and easy checkouts with multiple payment gateway options. We also offer customers the ability to customize their products at the time of ordering.”

Future Plans and Technology Advancements
Looking ahead, Styched aims to expand its offering across various GCC countries and grow its product line while maintaining its commitment to sustainability. “We want to be a global leader in sustainable fashion, continuously innovating and improving our practices,” states Soumajit.

Durga shares their excitement about technological advancements: “We’re particularly excited about biodegradable materials and textiles made from recycled materials. Additionally, the rise of digital fashion and virtual fitting rooms promises to reduce waste and returns, offering a more sustainable shopping experience.”

GROWTH POINTS

1. Founded in November 2018 in India, the brand went live in February 2019.
2. Expanded into the UAE in October 2023.
3. Signed an MOU with the Dubai Chamber of Commerce to promote sustainable fashion in the region in November 2023.
4. Launched on Amazon and Noon in May 2024.
5. Growing at a rate of 100% year on year.

With strong strategic partnerships and a dedicated team of industry experts, Styched is poised for rapid expansion across the Middle East. Customers can explore Styched’s eclectic range of fashion-forward designs on the brand’s website, as well as leading e-commerce platforms such as Noon.com and Amazon.ae. “We’re thrilled about our upcoming presence on 6thStreet.com and Namshi, further cementing our position in the region,” says Durga.

In conclusion, Styched’s founders remain committed to their mission of making fashion accessible, trendy, and sustainable. As Soumajit aptly puts it, “Innovation is at the core of what we do, and we are excited to continue setting new standards in the fashion industry.”