Fawaz Alhokair Group, Alhokair Fashion Retail, Arabian Centres rebrand to Cenomi
Saudi Arabia based Fawaz Alhokair Group together with Arabian Centres and Fawaz Alhokair Fashion Retail Co. has announced the launch of Cenomi. The full rebrand brings together all operating companies under the Cenomi brand with Arabian Centres now trading as Cenomi Centers and Alhokair Fashion Retail Co. trading as Cenomi Retail.
In addition, Cenomi has also announced two further launches – the company’s first official loyalty program, Cenomi Rewards and the announcement of its new e-commerce marketplace Cenomi.com, set for launch towards the first half of 2023.
Commenting on the rebranding initiative, Fawaz Alhokair, Chairman, Cenomi Group said, “This is a historic moment for our organisation as we firmly position ourselves at the heart of consumer lifestyle in the Kingdom. For three decades our companies have grown and transformed alongside the country and its people to deliver access to the best brands in world-class platforms. Cenomi signifies an even greater amplification of that vision and firmly sets us up for the next 30 years of success and beyond.”
Ceno – meaning new, of Greek origin – and Mi referencing ‘me’, Cenomi has been created with the customer at its core. Promising to deliver a new era of retail and lifestyle to the Kingdom of Saudi Arabia and beyond Cenomi provides platforms where its customers can explore and discover, experiment and enjoy. Whether through fashion, beauty, entertainment or dining, Cenomi curates the best brands and experiences to create fully immersive lifestyle platforms. This can be experienced in person, at one of its 21 malls and centers across the country or online through a complete omnichannel universe, including the new-to-launch digital marketplace coming next year.
“This is about more than a new visual identity,” stated Mohamad Mourad, Group Managing Director and CEO, Cenomi Group and interim CEO, Cenomi Retail. “It is a new identity, and a new direction, entirely. Cenomi curates the very best from across the lifestyle, fashion, dining and entertainment ecosystem to disrupt the landscape of destination lifestyle and retail in the Kingdom. Our ambitious growth supported by our extensive experience, combined with the development and adoption of innovative, technology-first thinking will deliver consumer experiences never seen before in Saudi Arabia.”
“We understand that, as the country undergoes rapid transformation, we must always be in sync with our consumers growing needs and aspirations. There is a sense of adventure in the Kingdom that we have not seen before and we are expertly positioned as part of the Cenomi ecosystem to fulfil that and more,” concluded Alison Rehill-Erguven, CEO, Cenomi Centers.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
Deliveroo has taken a new move and recently started ‘Deliveroo Shopping’. In
“If a woman is empowered, her family is empowered. Her children are
An exclusive piece by retail industry expert Dr Martyn Davies for IMAGES
Being Human Clothing was founded in 2012 to further the objective of
During the first half of the year, period ending June 30, 2023,
The Dubai Jewellery Group – City of Gold recently announced the ‘Glittering
Dubai’s outdoor multicultural leisure, entertainment and shopping destination Global Village has revealed
The May 2023 edition of Dubai’s bi-annual mega sale, the Three Day
Jeddah-headquartered organisation Nafisa Shams Company, under the Community Jameel Saudi Foundation, has
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Previous Article
